Turn first bags into standing orders.
I build and run the emails that bring coffee buyers back: welcome series, abandoned checkouts, brew guides, and reorder reminders timed to the bag. Set up in Klaviyo, written for independent roasters.
The second bag is the hard one.
When that bag runs out, your customer makes a choice. If nothing from you reaches them before the last scoop, they grab whatever is on the grocery shelf, and you start over paying to win them back.
Instagram and ads bring in first orders. Email is what turns them into regulars, because it reaches people at the moments that matter: the day the coffee arrives, the week it runs low, the morning a new lot drops.
Most small roasteries send a receipt and the occasional newsletter. The emails that do the real work, the ones that run on their own every day, are usually missing.
Six flows, built for how coffee is bought.
Flows are emails that send automatically when a customer does something. You set them up once and they work every day, for every order.
From audit to inbox in about two weeks.
You keep roasting. I handle the writing, the design and the setup, and you approve every email before it goes out.
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Free email audit
Send me your store link. I review the emails you send today, what is missing and where buyers drop off, then send you a written audit within three business days. It is yours to keep whether or not we work together.
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Build the flows
I write, design and set up the flows in Klaviyo, in your voice and with your coffees. You review everything before it goes live.
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Run and report
Each month I send campaigns for new lots and releases, tune the flows based on what is working, and send a short report: what email earned, what changed, what comes next.
Simple pricing, no long contracts.
Start with the flow build. Add the monthly plan if you want someone to keep the campaigns going and the flows improving.
I am taking on my first five roasteries at a reduced rate. In return I ask for honest feedback and, if you are happy with the results, a short testimonial.
Flow build
$900 after the founding round
- All six flows written, designed and set up
- Klaviyo account setup or cleanup
- A signup form for your store
- 30 days of adjustments after launch
Monthly
$750 after the founding round
- Up to four campaigns a month for drops, releases and holidays
- Ongoing flow tuning and subject line tests
- Monthly report and a 30-minute call
- Month to month, cancel anytime
Written by someone who’s worked the bar.
I’ve pulled shots for customers and talked them through what’s in the bag. Now I brew at home every morning. I know what makes someone buy a second bag, and what makes them quietly go back to the grocery store.
I’m Žan Janev, a former barista and hospitality worker, and a home barista today. I work only with independent coffee roasters, because coffee is bought differently: by the bag, on a rhythm, by origin and roast, and the emails should be written for that.
You deal with me directly, not an account manager. I’m based in Europe, so I’m at my desk during your mornings, US time. Write to me anytime at zan@janevaudit.com.
Questions roasters ask.
Something else on your mind? Ask it in the audit form and I’ll answer in the audit.
Do I need to be on Klaviyo?
Klaviyo is what I build on. It connects cleanly with Shopify, WooCommerce and Squarespace, and it works with the subscription apps roasters use. If you are on Mailchimp or another tool, I can move your list over as part of the build. Klaviyo has a free plan for small lists.
My list is small. Is this worth it?
Flows work from the first subscriber, so you don’t need a big list to start. The audit also covers simple ways to grow it: a signup form with a first-order offer, and a card in every bag that invites buyers to join.
Who writes the emails?
I do, using your website, your coffee notes and a short call about how you talk to customers. You approve every email before it goes live, and you can ask for changes at any point.
How soon will I see results?
Abandoned checkout and welcome emails can start bringing in orders in the first weeks after launch. Running-low and win-back emails need a full reorder cycle, usually a month or two, before you can see what they are worth. The monthly report shows exactly what email earned.
Is there a contract?
The flow build is a one-off project with a fixed price. The monthly plan is month to month, and you can cancel anytime. Everything I build stays in your Klaviyo account and belongs to you.
Do you also handle subscriptions and wholesale?
I write the emails around your existing subscription setup, such as reminders before a charge and messages that keep subscribers from pausing. Wholesale outreach is not something I offer right now.
Get a free email audit.
Tell me a bit about your roastery. Within three business days you’ll get a written review of your email setup, including:
- which emails you send today and which are missing
- where buyers drop off between first and second order
- the three changes I would make first